That eCommerce is one of the best investments these days is nothing new! In constant expansion, last year alone the sector grew 73.88%.

For companies that decide to expand their business, creating a virtual store may be the best bet. But, this desire leads to many doubts and it is quite common to think “what is the best eCommerce platform for my company?” 

It’s through the platform that you process payments, deal with customers, include prices, launch promotions, manage inventory, among other things. The lack of planning in this choice can affect (a lot) the performance of a virtual store. 

So you don't have any problems with that, we made this post listing the 5 best eCommerce platforms to work! Check out the list: 

Why having an online store?

Since the emergence of the network, consumption habits have changed and shopping has never been easier, has it? This was also only possible thanks to the variety of types of eCommerce on the internet. 

Therefore, keeping a virtual store has many advantages! Among the main benefits are:

• Easy to get started;

• Low initial investment;

• Greater convenience and comfort for the consumer;

• Lean infrastructure;

• Attractive showcase;

• Operation 24/7;

• No borders to sell;

• Better customer relationship;

• Results monitoring.

5 best eCommerce platforms

Now that you understand how advantageous it is to invest in an online store, let's check the list of the best eCommerce platforms available on the market:

Woocommerce

Highly praised by experts, Woocommerce is considered one of the best platforms for being an open-source eCommerce plugin for WordPress.

It sets itself apart from the competition because it is easy to use, has quick customization, and simplified maintenance, in addition to being free. It is the best platform for small businesses.

Magento

Magento is one of the leading companies in eCommerce, with more than 240 thousand stores published and major brands such as Adidas, Burger King, Nike, Samsung, and Coca-Cola in its portfolio. 

The platform's main advantages are robustness, security, and flexibility, which allows both small and large companies to host their virtual stores. 

Magento also enables merchants to use free extensions, in addition to advanced SEO features for eCommerce. 

NopCommerce

nopCommerce is an open-source solution platform that has a virtual store, product catalog, shopping cart, in addition to an administration tool. One of its main advantages is flexibility and customization.  

In addition, the platform is extensible, being possible to plug in new functionalities according to the needs of each business. 

As it is quite stable, nopCommerce is used around the world and has large clients such as Microsoft, Volvo, Herbalife, among others.

Shopify 

Also quite popular, Shopify has recently become known for its affordability and variety of ready-made templates. Brazilian brands such as Nestlé, Decathlon, Grupe Arezzo, Sallve and Cia Marítima trust the platform to keep their digital stores active. 

Shopify makes it possible to create websites with a responsive design, which means that the store will be designed to adapt to any type of resolution. Another advantage is that the platform allows the inclusion of the Facebook Pixel on the page. 

Nuvemshop

Leader in digital commerce in Latin America, Nuvemshop was elected the best eCommerce platform of 2020 by the Brazilian Association of Electronic Commerce (ABComm). 

Among the features offered, Nuvemshop has modern layouts, applications for cell phones, and integration with the biggest players in the market, especially in terms of sending (Post Office, Loggi, Envio Fácil, etc) and payment (PayPal, PagSeguro, Mercado Pago, etc).

The platform's main differential is the association with sales tools such as the Facebook Store and monitoring tools such as Google Analytics. 

How to choose a platform among so many options? 

Now that you've come this far, you might be asking yourself: “how to choose a platform among so many options?”.

No worries, we are going to help you! We listed the main items that should be analyzed to make your decision

• Costs (monthly fee, implementation, and follow-up);

• Integration with tools such as e-mail marketing, payment methods, chat, among others;

• Server capacity to support many accesses;

• Responsiveness;

• Digital security;

• Easy-to-use management module;

• Having a support channel;

• Compatibility with major browsers;

• Possibility to categorize and filter products by price, specifications, etc.

Finally, let's share with you a lesson that has already cost a lot for some entrepreneurs: don't launch your eCommerce on any platform to exchange it later for a more complete one. 

In addition to demanding more investment, this will lead to significant losses in your store's results. Therefore, from the beginning, bet on a platform that meets your current and future expectations.

If you need help choosing a platform or creating your business's online store, talk to us, we have great experts in creating high-performance eCommerce: easy@easycomtec.com